Records are important. Whether it’s a world record in sport or a record of a conversation, as a species we’re quite keen on keeping track of them. Currently, the Miami Heat are on course to break the NBA record for the most consecutive wins. With 26 wins in a row so far, they are only eight away from matching the all-time record. How do we know this? Because someone, somewhere, once said, “Hey, wouldn’t it be a good idea if we recorded all of this, just in case we want to reference it again?” Without records we would never be able to look back on something or recover information. Just as a stopwatch records a marathon runner, an email archive keeps track of all communication flying in and out of your business’ system.